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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover) - How to Create Uncontested Market Space and Make Competition Irrelevant
김위찬.르네 마보안 지음 / Harvard Business School Press / 2005년 2월
평점 :
FInally!! It wasn't what i expected because it was too strategic ..and more like a manual ..but i really enjoyed the model cases such as Cirque du Soleil, Southwest Airlines, Federal Express, Home Depot, CNN, Bloomberg, NYPD
the gist is .... focus on the customers, don't focus on the prices, know your situation, focus on the hot spots, allocate your resources efficiently