Another approach to increasing the average transaction value is to use point-of-sale promotions. Point-of-sale promotions are nothing more than displays or signage that grab the client‘s attention right at the point of sale. Keep in mind the psychology of a client. Once he or she has decided to buy any product or service, they are committed. They have become impassioned. They have already started envisioning themselves owning, possessing, using, or benefiting from that product or service. It is very easy at that point to assist them in getting even greater value or enrichment from the transaction by offering them other items that complement the purchase the client has just decided to make. Or by offering another product or service they can benefit from at an advantageous price.