If you keep your client‘s desired end results clearly in mind,
you can almost always add products and services that helpclients achieve their end results more completely, conveniently, and efficiently. You‘ll also be far less likely to impose artificiallimits on how much your clients buy from you somethingthat, in the end, doesn‘t help either the client or you.

And that‘s why product and service add-ons are important. They offer greater value and satisfaction to clients. In short, a better end result, which translates into greater client satisfaction. Which in turn produces more repurchasing and more referrals.

Of course, add-ons do best when they‘re offered in a price advantageous way. Clients who buy more of a product or serreceive better prices while you increase your margin.


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