The biggest secret to success in business or a career is to always maintain the edge in everything you do. Logical sounding, yes, but infrequently understood. Even less fre-quently practiced. One of the biggest "competitive-edge"
advantages you‘ll ever gain is to always make it easier for the client to say yes than it is for them to say no. You do it by taking away the financial, psychological, or emotional risk factors that are always attached (stated or unstated) to virtually any decision-making proposition you ever ask a client to make. When you remove the risk for anyone deciding to do business with you, it results in a powerful advantage in your business and financial success.