Remember the following principles when extending a specialoffer:
First, the client should always see the offer as a logical extension of your basic USP. If your USP is service, your preferred promotions will be service-based rather than price-based. Give them extended service-for instance, a special offer of your basic service, or one year of free consulting or assistance not normally given.
Second, make it very clear that this special offer is only available to current clients.
Third, don‘t cut corners by not providing a better price or higher-quality product, longer guarantee, or added services.
Remember the basic point–integrate a powerful unique selling proposition into every aspect of your communication with prospects and clients. Special promotions can amplify your clients‘ appreciation of your USP.