The first step in navigating any journey through treachI erous business waters is to know exactly what your strengths and weaknesses are. And how they relate to your competition. Yet almost no one in business does this strategic analysis. Even fewer people working for corpora-tions operate their careers strategically. Until you know your business positives and negatives it‘s impossible to get the ultimate rewards and payoffs you‘re after. So the first thing you need to do is get a handle on where you are, so you can then determine what you need to focus on to get where you want to be.