On Writing Well: The Classic Guide to Writing Nonfiction (Paperback, 30, Anniversary)
윌리엄 진서 지음 / Collins / 2016년 4월
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Even your dentist will ask if you are experienceing any pain. If he were asking one of his own children he would say, "Does it hurt?" By using a more pompous phrase in his professional role, he not only sounds more important; he blunts the painful edge of truth.
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When a big company recently announced that it was "decentralizing its organizational structure into major profit-centered business" and that "corporate staff services will be realigned under two senior vice-presidents", it meant that it had had a lousy year.
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Simplify, simplify.
-18쪽


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