SECTION 6.2
Test
When all is said and done, more is said than done.
Most of us know what we need to do, but to know and notto do is not to know.
You do and you learn. You wait and you stagnate.
If you stop seeing decisions as final and start seeing all deci-sions as a series of tests that can be tweaked and adjusted as you go, not before you go, then you will be in flow. - P137
If in doubt, test.
If you‘re on the fence, test.
Even if you‘re sure, test; because then you stay open mindedto a better outcome.
Failure is discouraged with more final decisions, whereas itis embraced as part of the progressive improvement with test-ing. Test a new holiday destination with a short stay first. - P137
Coca-Cola would not have gone from medicinal to refresh-ment purposes without staying open to test results and feed-back. Lamborghini wouldn‘t have gone from tractors to cars. Infact, Nintendo went from producing playing cards to vacuum cleaners to instant rice to a taxi company and even a short-stay hotel chain. - P138
45
(How to) Start Now. Get Perfect Later.
GOYA and JFDI.
Get off your arse (ass) and just fuckin‘ (frickin‘) do it.*
You now have most of the strategies and tactics to makegood, fast, smart decisions. (중략) Don‘t let the desire for perfection get in the way of excellence, or simply making small baby steps of progress.
*Did you guess what these were, or did you do a cheeky Google search? - P139
Doing something mostly beats doing nothing.
It‘s never too late to start, but it‘s always too late to wait.
Talk less, do more. Or from the famous Chinese proverb ‘talkdoesn‘t cook rice‘.
□What you can change: change it.
□What you can‘t change: leave it.
□What you do change: live it.
No decision needs to be permanent. - P139
Nike‘s tagline is ‘Just Do It‘, not ‘Nah, Fuck It‘.
When I started in property I had just one house and nodeposits for any more. I had no experience or credibility toview and make offers on properties. The estate agents probably thought I was a clown. But one property led to two led to 20,
50, 500 and more. I‘m getting perfect later all the time. - P140
You should have seen my first website. In fact, I‘m glad you didn‘t! I looked about 15 and sounded like a robot. - P140
Warning: don‘t be flippant and put rubbish out into the world,
or be lazy or apathetic with your decisions. Some professions(such as medical, security and safety professions) require perfectprocesses, otherwise someone could die. - P140
Start Now sound bite
GOYA and JFDI. ‘Start Now. Get Perfect Later‘. No decisionis final, so see all decisions as tests that can be changed quickly and that give you steady progress towards your goal. - P141
46
Experience, but not too much
Experience has its obvious benefits: wisdom, intuition and con-fidence. But it has drawbacks that many people are oblivious to.
So many people just won‘t start anything until they feel theyhave all the confidence and experience which, of course, is aparadox because you only get the confidence and experienceby starting. - P142
You don‘t have the results yet. You don‘t have the fatigue. Leverage this paradoxical asset in your favour, by seeing and focusing on thelatent assets within you, as this balances experience.
I bet there was a day when you hadn‘t had any experiencein sex, but you gave it a damn good go anyway and relied onother assets than experience! - P142
Never lose that naivety. Neverlose your youthful positivity, belief, creativity and resourceful-ness. It keeps you young, humble and open-minded. - P143
Start Now sound bite
By all means use the experience you have, but not too much. You also need youthful naivety, creativity and resourcefulness. Be care-ful not to get too hardened and lose your passion and enthusiasm.
Equally balance your experience, that of others ahead of you and positive open-mindedness. - P143
47
Change your mind
(중략). Therefore, they make a bad decision worse, or block a better decision coming their way. - P144
Three words I could never say were ‘I was wrong‘. - P144
‘I was wrong. You were right. Thank you. Sorry.‘
If you want happy staff, customers, followers and fans, usethese magic phrases often. One at a time, or all at once if you‘ve made a clear and massive balls up.
‘I was wrong. You were right. Thank you. Sorry.‘ - P145
Start Now sound bite
As long as you don‘t change your mind all the time for no goodreason, changing your mind when it is right to do so is a strength,
not a weakness. Give people power by saying ‘I was wrong‘ if you need to, and separate changing your mind from your protective ego. ‘I was wrong. You were right. Thank you. Sorry.‘ - P145
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