You‘ll never know until you consider and test every facet of your scheme. That‘s why you have to test and perpetually track results. Keep tabs on all of your data, such as:

• Which ad brought in the sale
• How many orders a given ad produces
• How much money a given ad generates or loses
• How much the average order is worth
• How much a client or order costs
• How much or how many times the client reorders


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