You need to understand that you have a higher purpose for being in business than simply making money. Your purpose must be understanding what you can do to help solve the problems of others, help maximize the options, and finding ways to do it. And unless you understand that higher purpose, you can‘t begin to take advantage of your potential. With that understanding, however, comes the realization that you can have an impact on people. That you can produce a positive response. A positive action. A positive result.