Think Three Years Out
What you do this year drives success for next year and the year after. You must make investments for the future.
Years ago, we received criticism for spending "too much" on marketing for a $250 million company, but when we were a $250million company, we weren‘t thinking like a $250 million company. Wewere trying to build a bigger company, and the only way to do thatwas to act like one.
Later, as we neared the $1 billion in revenue mark, we didn‘t focus on $1 billion in revenue, but what we needed to do to get to $10 billion in revenue.