Short'N'Strong
출판사:RED PUBLISHING
출판년도:2009
원산지:이탈리아
커버:hard cover
사이즈:202×287
페이지:312
The emotional component is one of the main functions of a logo,not only with regards to the conceptual coherence with the relevant brand,but basically and simply for highlighting its own distinctiveness.
When a graphic symbol can engender a comparson with something
already existing in the consumer's mind,then that symbol can be classified and recorded by the unconscious.
