Short'N'Strong  

출판사:RED PUBLISHING 

출판년도:2009 

원산지:이탈리아 

커버:hard cover 

사이즈:202×287 

페이지:312 

The emotional component is one of the main functions of a logo,not only  with regards to the conceptual coherence with the relevant brand,but basically and simply for highlighting its own distinctiveness.  

When a graphic symbol can engender a comparson with something
already existing in the consumer's mind,then that symbol can be classified and recorded by the unconscious. 













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