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| If you would like to order Dr. Cialdini's book or tapes, please click here. |
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In May of 1999, Dr. Cialdini's book was rated as Amazon.com's top business book. Updated for 2001, Cialdini has recently published the current, fourth edition of his best-seller, Influence: Science and Practice. This new version combines and replaces both the previous academic version of his book (Influence: Science and Practice, Fourth Edition)
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Influence: Science and Practice, by Robert B. Cialdini, Ph.D. This bestseller has sold over three quarters of a million copies and has been published in nine different languages.
- "Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended." --Amazon.com Editorial Staff
- "Shows readers exactly how the persuasion processes works today." --Milwaukee Journal
- "For marketers, it is among the most important books written in the past 10 years." --Journal of Marketing Research
- "I . . . recommend it highly to anyone working in the field of persuasion, advertising, public relations, and politics." --Dr. Ernst Dichter
- "The materials in Cialdini's Influence is a proverbial gold mine." --Journal of Social and Clinical Psychology
- "This is a wonderfully crafted work of applied psychology in action. Cialdini's engaging writing style carries his forceful message to professional and lay public with clarity and wit. Must reading!" --Philip Zimbardo, Ph.D.
- "This book will strike chords deep in the hearts and psyches of all of us." --Journal of Retailing
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| If you would like to order Dr. Cialdini's book or tapes, please click here. |