1. Anchoring - experience
2. Availability - Salience, experience
3. Representativeness - random, pattern
4. Optimism, overconfidence
5. Loss averse
6. Status quo bias - Yeah, whatever
7. Framing
8. Temptation
9. Mindlessness
10. Doing What Others Do/Conformity/Herd Behavior/peer pressure
"Many past visitors. have removed the petrified wood from the park, changing the natural state of the Forest."
Planner/Doer
Daylight Saving Time
Mental Accounting
Boomerang Effect - do not let them know their current actions are better than the social norm
Emoticon effect
Priming - mere measurement effect / irrelevant cues
